Keller Williams Smart1 - The Property Advisers

Who You'll be Working With

At The Property Advisers, our team delivers exceptional real estate guidance with professionalism, integrity, and results-driven service. We combine local market expertise, innovative marketing strategies, and strong negotiation skills to help buyers, sellers, and investors achieve their real estate goals with confidence.

Whether you're purchasing your first home, selling a property, relocating, or building a real estate investment portfolio, our team provides personalized support and clear communication every step of the way. We believe real estate is more than a transaction, it is about helping clients make informed decisions that support their long-term goals. The Property Advisers Team helps people make better real estate decisions.


License #: BK3173631 - FL / REALTOR®
Each Keller Williams® office is independently owned and operated

About Me

Jay Scharff is an experienced real estate broker serving Polk County, Florida, with 30 years of proven success in residential, commercial, and investment real estate. Known for his deep market knowledge and results-driven approach, Jay is a trusted resource for buyers, sellers, and investors throughout Central Florida.

A longtime Polk County resident, Jay combines local expertise with strategic insight to help clients maximize property value, secure ideal homes, and build long-term wealth through real estate. His client-first approach focuses on clear communication, data-driven guidance, and customized solutions tailored to each transaction.

Jay is actively involved in the community, including Grace City Church-Lakeland, the Winter Haven Rotary Club, the Winter Haven Chamber, and the Lake Wales Chamber. He and his wife, Dr. Joanne Santiago-Scharff, have been married for over 26 years and have raised two sons who graduated from Lake Wales High School.

"I'm not just here to help you buy or sell property—I’m here to guide you toward a stronger financial future."

What You Can Expect:

In-depth Polk County real estate expertise

Customized buying, selling, and property investment strategies

Consistent, ethical representation in every transaction

My Details

LANGUAGES English
MARKET CENTER
Keller Williams Smart1

My Preferred Vendors

A curated selection of vendors that I trust and recommend for various services. Discover reliable businesses that offer exceptional quality and a commitment to excellence.

My Preferred Vendors

I've worked with exceptional businesses and service providers. If you need information or recommendations for lenders, contractors, remodelers, and more, please don't hesitate to reach out.
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